A.D. Cantelmo Property Management
Our Business is Property Management in Orange County California
When is a good
thing too much?
As a small
business owner, I am always trying to get my name out to as many people as
possible and am, on a daily basis looking for ways to do that. In this age of
technology, getting in touch with many people is much easier, but can you make
yourself a pest.
Invading some ones
e-mail is a way that many businesses try and keep in touch with people that
they have had some contact with. I. like so many. Get so much e-mail every day
that it becomes impossible to read, or even look at most of them. But the ones
that stick in my mind are the e-mails that show up over and over, and me admitting
that these constant e-mails stick in my mind might seem like a good thing for
these businesses, to me they are pests.
Think of it as
inviting a co-worker to your home for a get together. They have never been to
your home before, but now they know where you live, so every day they knock on
your door. After a few days you stop opening the door, but no matter how long
you ignore their knocks, they still show up every day. Since you no longer open
the door and you don’t engage in any banter with them, the knock on the door,
does you no harm, but it becomes an annoyance and you always avoid these
people, even at work. You hear the knocking and tolerate it, but the only
feelings you have towards these people is contempt and you will never invite
them over again.
In my business
of Property Management in Orange County Ca. I don’t want people to think of me
as a pest, I want them to invite my business to be part of their lives, so
constantly bombarding them with e-mails trying to get their attention is not,
in my opinion a good thing to do.
There are some
businesses, that I look forward to getting their e-mail marketing pieces and
usually their e-mails are few and offer me something that I am interested in.
That is far better than sending e-mails over and over.
Advertising is an
interesting science and if you get it right, it can do great things for you.
Think about how people look forward to the Super Bowl ads and how much they are
scrutinized and talked about. If you do it right, they can bring you great
praise and exposure to the business. But if you do it wrong, you have wasted millions
and could actually hurt the business.
I heard a long
time ago from an Economist, that the way to make money is to give people what
they want, need and desire, I don’t think anyone desires being bombarded
with e-mails from any business.
A.D. Cantelmo Property Management Specializes in Property
Management on Orange County Ca.