A.D. Cantelmo Property Management
Our Business is Property Management in Orange County California
Branding and marketing
I was watching some pre-season football games this weekend
and I have to say how amazed I was at the crowds that are showing up at these
games. In Seattle, it seemed like a championship atmosphere and in the Philadelphia
game, Tebowmania was back. Now all this may not be so surprising if it were the
start of the regular season, but these are pre-season games, basically practice
games. Most of the stars that people would want to see are not even playing in
these first games and if they do, it is only for a brief time.
As a business man who is always struggling to find the best
way to market my business, I have to be amazed at the Brand of the NFL. This
brand is so strong that people are paying to basically see these teams
practice, and the excitement that is generated at these practice games is
nothing short of amazing. A few years back, these games did not seem as well
attended as they do today, in fact now as you watch these games on TV, they are marketing these games just as they do
regular season games with commercials that are promoting match ups that are coming
up the next week.
I keep hearing that all the scandals that players are having
and the deflate gate that has so badly been mishandled by the NFL, are going to
hurt the game, but obviously that is not the case. I have canceled my Football
package from Direct TV because I was tired of hearing about deflated footballs,
but the NFL with all its warts seems to be stronger then ever in the eyes of
the fans.
What can we learn as business people from the NFL? It all
comes back to the three basic words that all businesses need in order to succeed,
“WANT, NEED, DESIRE” If you give people what they want, or what they need or
what they desire, then you will have a successful business and marketing your
product or service becomes much easier if your business has all three. In my business
of Property Management in Orange County California, I like to think of my
business as having all three. People who
own investment property want to have a good property management company to help
them with their investment, they need to have their property well managed and
also they need to keep those properties filled, and they desire to have a
management company who is reliable and will do the things that are needed in
order to keep their investment profitable. Now all I need is the marketing team
that the NFL has and also the NFL type funds needed to promote my business and my
business will be as successful as the NFL.
Well, maybe I am over exaggerating a bit, but there is much
to be learned by the NFL and the way they market their brand and I know I am
going to see if there are things that they are doing that can also help my
small business.
A.D. Cantelmo Property
Management Specializes in Property Management in Orange County
Ca.