A.D. Cantelmo Property Management Company
Our Business is Property Management in Orange County California
Moving the Real Estate Market is the job of Realtors
The only way prices go up in
Real Estate is if Realtors have the patience to push the market higher. I use
the word patience, because you will need patience in order to deal with what
may come from putting a higher price on a listing.
Dealing with your Clients
First it may take longer to sell a
listing that has a price that is higher then what is the norm for the area.
Next your client may get a little worried that the house has not sold or rented as
quickly as they had hoped, and that will take the most patience of all. In my business of Property Management in Orange County Ca. I know that Clients will
have a tendency to call all the time when their home has not sold or rented and it takes
patience, especially when you have nothing new to say, to deal with those
questions and no matter how much you explained to them at the start of the
listing that putting a higher price on the home may slow down the sale or lease, they
forget those words and want answers.
A Danger that exists
There are other dangers when you put
a higher price on a home, other than a slow sale or lease. First, once you price a home,
even a high price, the home owner, no matter how much you explain to them that
you are testing the waters, now feel that the price you are asking is the
correct price and trying to get them to lower the price may be very difficult
and as a listing agent you may end up losing the listing. This is where a Property Management service earns their money.
A very common occurrence is that a
home owner will agree to a higher price and then when it does not sell or rent, they
refuse to lower the price and after the listing expires, they get a new agent
that has them put a lower price on the home and the house sells or rents. You as the
first agent did nothing wrong except try to push the market, but human nature
is hard to fight and that’s why I have a great amount of respect for those
agents who risk the listing by pushing the market.
Property Management
in Anaheim Ca.
My approach is, before I show my clients the comps for the area;
I ask them how much they think their home is worth. 90% of the time they will
tell me they have not thought about it and I know that is not true, so I push
them and I will usually get a number that is higher than the comps. I tell them
that we should list it at their number, unless it is way out of line, and give
it a couple of weeks to see if we get any activity. This is a risk on my part,
but it also allows a home owner to get their price out of their system. It is
not always easy to get them to lower the price but again, I am willing to take
the risk and sometimes the home will sell close to or at the higher price and
that is a great thing.
Pricing a home is not an exact
science and an agent needs to keep an open mind. It is much easier to sell a
home that is prices like all the others, but it takes a little grit to push the
market.
A.D. Cantelmo Property
Management Service Specializes in Property Management in Orange
County Ca.